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An Insight into Stone Island

Carlo Rivetti opens the doors of the headquarters of Sportswear Company in Ravarino, where his brand Stone Island is thought and takes life.

Episode 1: The Journey into Stone Island Begin


A first general recognition where Carlo Rivetti reveals the philosophy of a company that has always been founded on research and experimentation. Where what is revealed is the passion and the deep know how that turn ideas and visions into garments and collections that are always innovative and in the vanguard.
What follows is a serialised story, where an indiscreet camera records, without any secret, the testimonies of the people involved and all the places in which the product is created.

A journey through the Experimental Colour Lab, the Material Research Lab, the Style and Product Office and the Historical Archive.
Dedicated to those who love Stone Island.

Episode 2: Garment Dye_Life of a jacket

Following ‘Carlo Rivetti’s Tour’, the first video that Carlo Rivetti commissioned to reveal the top level skills that contribute to creating Stone Island garments and collections, the video camera focuses on the individual departments.
The second episode is dedicated to the experimental dyeing facility, a sophisticated colour workshop, where all the phases of the garment dyeing treatments are fine tuned. This know how is one of the company’s greatest assets and, since the very beginning, has set Stone Island apart on the sportswear scene.
Claudia Bergamini, Head of the Dyeing Facility, demonstrates the processes for double dyeing technique on the finished garment, one of the many possible variables for obtaining different colours and shades in the same dye bath.

Episode 3: The Product – The Passion of Stone Island

In this third episode of the documentary dedicated to the Stone world, Andrea Moro – the company’s Head of Product – carry us right to into the core of the Stone Island product, unveiling the details of manufacture while stressing a crucial element of the brand’s DNA: passion.

Episode 4: The sum of all things


A video interview with Paola Rimondi, head of the research and quality control for fabrics. With Stone Island since the very beginning, Paola shares with us her insight, tracing our history, offering a personal view of Stone Island’s world and philosophy. From the early beginnings to the present day. From style to material know how: from the idea to the manufacturing, when matter comes to life.

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